Welcome to Go for Ro, your premier destination for grip and lighting labor and rental services. We are dedicated to providing the newest and most widely known technology to meet the diverse needs of the commercial, narrative, live events, and music video industries.

Our Story

Founded in 2022 and owned by Ronen Schechter, Go for Ro has quickly established a global clientele. Born and raised in Atlanta, GA, Ronen brings an extensive network and deep expertise in the grip and lighting world. His passion and dedication have fueled our rapid growth and success.

In less than two years, Go for Ro outgrew its humble beginnings in a Honda CR-V, moving to a cargo van to better serve our clients. Just a year and a half later, we expanded further with the purchase of a 16’ box truck, ensuring we can transport our state-of-the-art equipment to any set, anywhere.

Our Mission

At Go for Ro, our goal is simple: to execute the most optimal lighting for any scenario while providing a professional, efficient, and caring crew. No project or piece of equipment is off limits for our team. Whether it's a grocery store, a race track, a basketball court, or a studio lot, we bring our knowledge, equipment, and meticulous attention to detail to handle any shoot.

Why Choose Us?

• Cutting-Edge Technology: We stay at the forefront of the industry, offering the latest and most effective lighting and grip solutions.
• Expert Team: Our crew is skilled, experienced, and dedicated to delivering the best results.
• Global Reach: We have successfully serviced clients from all over the world, adapting to various environments and requirements.
• Professionalism and Care: We pride ourselves on our professionalism, efficiency, and the genuine care we bring to every project.

At Go for Ro, we believe in the power of light to transform spaces and bring visions to life. We look forward to being a part of your next project and helping you achieve your creative goals.